Appendix A - Key Principles of Ethical Social Media Conduct

Key principles are as follows, but not limited to: 

• ​It is the responsibility of authorized account administrators to respond to residents on their social media sites. Sacramento County employees should respond with short and completely factual responses, and/or with information that corrects misinformation posted by residents. For example: posting a Sacramento County written policy, sharing meeting date, and/or providing links to correct information. 
• Residents should be encouraged to use established communication methods to contact the County such as 311, 911, or other established channels. 
• Customer protection and respect are paramount. 
• We will use every effort to keep our interactions factual and accurate without personal or emotional bias. 
• We will strive for transparency in our interactions. 
• We will provide links to credible sources of information to support our interactions, when possible. 
• We will publicly correct any information we have communicated that is later found to be in error. 
• We are honest about our relationships, opinions, and identity. 
• We respect the rules of the venue. 
• We protect privacy and permissions. 
• Remember that that the purpose of social media is to promote a department or to promote programmatic and policy interests, in accordance with County goals and objectives. ​