Appendix A - Key Principles of Ethical Social Media Conduct

Key principles are as follows, but not limited to: 

  • ​It is the responsibility of authorized account administrators to respond to residents on their social media sites. Sacramento County employees should respond with short and completely factual responses, and/or with information that corrects misinformation posted by residents. For example: posting a Sacramento County written policy, sharing meeting date, and/or providing links to correct information. 
  • Residents should be encouraged to use established communication methods to contact the County such as 311, 911, or other established channels. 
  • Customer protection and respect are paramount. 
  • We will use every effort to keep our interactions factual and accurate without personal or emotional bias. 
  • We will strive for transparency in our interactions. 
  • We will provide links to credible sources of information to support our interactions, when possible. 
  • We will publicly correct any information we have communicated that is later found to be in error. 
  • We are honest about our relationships, opinions, and identity. 
  • We respect the rules of the venue. 
  • We protect privacy and permissions. 
  • Remember that that the purpose of social media is to promote a department or to promote programmatic and policy interests, in accordance with County goals and objectives. ​